This is a companion piece to Jack Link's current TV campaign — Workin' Out With Sasquatch. And since Sasquatch is so into working out lately, it's only natural that he has a R&B duet wherein he sings about the benefits of a post workout cool down involving steam and protein and steam with broadway and TV star Tituss Burgess. Obviously.
We also worked on the launch campaign of Jack Link’s A.M. Breakfast Sausage and Breakfast Bacon. It was an odd (but real!) product that they were eager to launch (with almost no budget). So we created a few splashy OOH pieces and lots and lots of social.
What’s this? Well, for a month straight we invaded real peoples’ instagram feeds that posted photos using #morning. We modified their photos, then sent them back over. It was funnn.
