For Pacifico beer, we found and filmed 15 amazing spots along the Pacific Coast, from Baja to Washington. Then we printed the GPS coordinates of the spots under Pacifico bottle caps, inviting people to discover them for themselves by visiting our mobile site.
Here are a few of my favorite videos. Click the HD link to watch in full resolution, especially if you like drone porn.
As part of the campaign, we enlisted regional influencers to star in the videos and show us around the locations we selected. Some of my favorites were Mark McInnis, a photographer from Oregon; Matt Costa, a musician from LA; and Elijah Mack, the godfather of river surfing. We got them to post pictures of the production on their Instagram feeds to activate the campaign.
