The Impreza launch included print, digital, a huge owner social platform, a dozen UGC preroll spots, and a TV campaign. Here are the three spots (the first a spot focused on longevity, the second on safety, and the third an anthem to launch both vehicle lines) that Justin Prichard and I created for the all-new 2017 Subaru Impreza. We shot them with the very talented Sean Meehan.